Mequoda Daily: The Benefits of Online Advertising

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October 25, 2010 The Benefits of Online Advertising By Chris Sturk Three reasons why online advertising is valuable to online publishers Online advertisements scared Internet users in the past. Between the spam and malware, users did all that they could to avoid these images from gracing their computer screens. The online advertising industry has changed since then. Not to say those nuisances have been completely eradicated from the web, but more legitimate forms of online advertisements have developed. From what I've seen this new breed of online advertising is different because it incorporates media-rich components with valuable information that aligns with the product. Some advertisements are interactive while others are thought provoking. What's so different about online advertising now? Why is there a value behind it that online publishers should be realizing? Three benefits of online advertising #1: Video: Video has become increasingly popular on the web, from YouTube to Hulu. It has brought an all-encompassing feel to the Internet that people can relate to because they are able to hear and see content, instead of reading the written text. These activities engage the senses and make advertisements much more tolerable, even liked. Furthermore, consumers are actually viewing online video advertisements. Adap.tv, the creators of the first online video marketplace and video ad platform, announced recently that they experienced "a 92% average monthly growth rate for video ad views within its marketplace since the launch in February 2010." The company experienced 440 million video ad views in September alone. One final piece of information mentioned in the company's press release is that the online video industry continues to grow. A recent report from PwC for the Interactive Advertising Bureau (IAB) stated that there's been a "31% increase in revenue during the first half of 2010." This has made for the video advertising industry's "highest half-year performance ever." Discover new opportunites for generating revenue with your online content when you attend our Maximizing Online Advertising Revenue webinar with featured speaker Dan Ambrose. #2: Content Marketing and the advertorial: Sharing content to sell content has become a positive form of marketing on the Internet. Creating an interactive or media-rich advertisement that educates and offers the opportunity to purchase an enhanced or aligned product. The advertorial has become popular on the Internet as it continues editorial content and mixes it with advertising prowess. It's a much more logical method for promoting products opposed to those advertisers that insist on using interruptive practices that "scream" at consumers. #3: Community: If online advertisements are creative and engaging, they may be shared through the many communities built on the Internet. For instance, Twitter is one of our top 5 traffic sources. That stat shows how influential that social network alone can be. An online advertisement that is unobtrusive yet cleverly developed may become a viral hit within your community. There is much more to effective online advertising than the types of ads that can be created and the communities to spread them in. There are strategies for pricing and packaging ad space and for understanding the infrastructure and research required to sell effectively. For this insight, join Dan Ambrose for our Maximizing Online Advertising Revenue on November 2nd.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to learn how to maximize online advertising revenue by packaging, pricing and selling online advertising and sponsorships with Dan Ambrose Register for our Maximizing Online Advertising Revenue Webinar Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Take 90 minutes to learn how to maximize online advertising revenue by packaging, pricing and selling online advertising and sponsorships with Dan Ambrose Register for our Maximizing Online Advertising Revenue Webinar     UPCOMING WEBINARS 11/2: Maximizing Online Advertising Revenue 11/23: Writing Killer Text Ads 12/14: Actionable Analytics TOP 5 COMPLIMENTARY WHITE PAPERS 17 Best Email Subject Lines Deadly Membership Website Mistakes Email Design Best Practices How to Write a White Paper that Sells Launch a Link Building Campaign More free white papers >>> CONNECT WITH US

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