Mequoda Daily: Content Marketing Tips for Helping Your Audience Make a Decision

In This Issue: Mequoda Daily Content Marketing: Content Marketing Tips for Helping Your Audience Make a Decision Master 4 steps for content marketing that will lead to a sale Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

December 1, 2010   Content Marketing Tips for Helping Your Audience Make a Decision By Chris Sturk Master 4 steps for content marketing that will lead to a sale Content marketing is one of our favorite topics to discuss at the Mequoda Daily. Content marketing is the current face of online, organic marketing. It's engaging, educational and informative and can be relevant to an array of mediums, from written content to audio podcasts and video pieces. When participating in content marketing, it's important to keep your overall goals in mind. For instance, when it comes to online publishers that create written content, a typical goal for them is to have their content found by search engine users. In order to achieve this goal, keyword research has to be done before the written content is created. After compiling a massive list of relevant keywords, the written content needs to be optimized with that content at a proper keyword density. That example is well known by successful online publishers already, so let's get into some other tips that may be overlooked on a more regular basis. Practical tips for content marketing Imagine you have a subscription product that contains a boatload of valuable, informative content at an incredibly reasonable yearly price (like our Mequoda Pro subscription product). Now, your goal is to get potential subscribers to fully make the decision of paying for the content. In order to do this you need to achieve five things. First, you need to make them aware of your content. This is where content marketing is valuable. If your subscription product contains information on healthy living, direct your audience to as much of your free content as you can and express that additional content can be found within your subscription service. Gain sales and long-lasting relationships by using content marketing. If you don't know the strategies behind content marketing, join us for our Content Marketing 2010 Seminars. Two dates remain: December 2 in Denver, CO and December 16 in Boston, MA - register now. Next, create interest in your product. If the added content found within your subscription service is media-rich, but your free content is not, make this a key talking point. Furthermore, discuss all topics your product covers so that the buyer can get an all-encompassing idea of the product they have interest in. The addition of one subject may be the difference between getting a sale and losing it. After creating interest with the potential buyer, help them learn something. Your content will hopefully achieve this goal. If it doesn't currently, work on creating articles that include "how-to" or "tip" content. If you are a retailer, help the potential buyer learn how the product they are interested in fits their needs. As another example of this, let's consider television retailers. Successful online retailers selling TVs should explain the difference between HD TVs and Plasma TVs so that the consumers can get exactly what they want. The shopping experience comes next. While attempting to make the sale with your website, be sure to not ask for unnecessary information. Added work on an order flow may lead potential buyers to abandon it. Also make sure that your intent is clear by not cluttering the pages. Testimonials in the left or right nav can be beneficial, but do not include random links or other information that can be too distracting while leading your audience astray. Finally, if all of these components align correctly, and the potential buyer is still engaged, the sale will likely follow. Content marketing extends through the entire decision making process for online publishers and Internet marketers. To gain a better understanding of content marketing, join us for our Content Marketing 2010 Seminars. There are two more seminars planned for 2010: one tomorrow, December 2 in Denver, CO and one on December 16 in the Boston area. Register now in order to attend.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Discover & Master the Seven Step System that Thousands of Content Marketers, Producers & Publishers are Using to Make Millions Online. Register today >>> Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Content Marketing Seminar 2010 December 2nd - Denver, CO - Hilton Garden Inn Denver Airport December 16th - Boston, MA -The Conference Center at Waltham Woods Register today >>>     UPCOMING WEBINARS 12/14: Actionable Analytics 1/11: SEO Campaign Management 2011 TOP 5 COMPLIMENTARY WHITE PAPERS 12 Master Landing Page Templates Increasing Website Traffic & Building Email Marketing Lists Email Design Best Practices Internet Business Models and Strategies SEO Copywriting Handbook More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Design by Free blogger template Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to genci125@gmail.com WCIDV2:34D834127374E1636FB8E3377CD3C1EFCFEBF24E3EB2409C Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2010 Mequoda Group LLC and the Mequoda Daily. All rights reserved.