Mequoda Daily: 5 Components of Successful Subscription Websites

In This Issue: Mequoda Daily Subscription Websites: 5 Components of Successful Subscription Websites These aspects will help your subscription website grow an audience and remain relevant to those consumers Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

October 11, 2010 5 Components of Successful Subscription Websites By Chris Sturk These aspects will help your subscription website grow an audience and remain relevant to those consumers Although there are different types of subscription websites, certain components belong in each of the archetypes to assure the correct result from the subscription website. Now that subscription websites are turning into the core of online publishing companies, it's important to create a subscription website that resonates with your target audience. It has to be filled with a great deal of valuable content that is updated regularly, and it has to show its reputability on the subject matter. There is no point in having a subscription if no one bothers to subscribe to it. The following components are necessary to the success of subscription websites. 5 components of subscription websites Strategic Intent: Website users are typically looking for information that interests them or an answer to a question that plagues them. Publishers on the other hand are strategically looking to sell products, generate ad revenue or build an email marketing list while supplying their target audience with valuable information. To succeed in strategic intent, a website must meet the goals of both the publisher and the user. Email Capture: An email capture is the first step in building a relationship with your audience members. Offering free access to a website or a free product in exchange for an email address is a typical practice online publishers engage in. Websites that aggressively offer email captures typically build email marketing lists quicker than websites that don't offer, or hide, their email capture forms. Tomorrow is the day our Building Subscription Websites webinar will happen live at 12:30 pm EST. Register now so you can discover how to successfully build subscription websites. Community Building: Some of the most successful websites let their users generate the vast majority of their content. User generated content encourages users to continuously come back to the website. It also helps the website in organic marketing as it typically builds pages for each post generated by a user. An excess of community members also shows new visitors how active the community base is. Websites that clearly engage their audience members and ask them to be active end up being the most successful subscription websites. Readability: Your print publication communicates with your audience through organized, uncluttered means; A successful subscription website should do the same. A good use of images, white-space and font size will help your website achieve a strong sense of readability. Keep these components in mind while developing mobile websites and apps as well. Content Freshness: One of the most desirable aspects of a subscription website is when the user gets what they pay for, and more. Continuously adding fresh content to a subscription website will encourage users to keep their subscription active. If a website does not have updated content it will likely bore visitors and drive them to a competitor. Furthermore, updated content means more repeat traffic to a website. Adding content daily is a good idea; adding fresh content hourly is an even better idea. Subscription websites are playing a huge part in modern publishing. It is becoming the digital nexus for a universal subscription access that users can get through a variety of mediums and devices. Now is the time to put some serious consideration into developing a subscription website. To help in this process, join Phil Ash and Don Nicholas as they discuss types of subscription websites and how to build them in our upcoming Building Subscription Websites webinar on October 12th.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas Register for our Building Subscription Websites: Six Proven Models for High Profit Publishing Websites Webinar Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Take 90 minutes to learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas. 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About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Design by Free blogger template Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to genci125@gmail.com WCIDV2:34D834127374E163B6438A254127A5D9970683C18E83EBFB Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2010 Mequoda Group LLC and the Mequoda Daily. All rights reserved.