Consumers are showing awareness and acceptance of digital publications, learn how your publication can benefit from a subscription website
Register now for our Building Subscription Websites webinar, which will be presented live on October 12th Although subscription websites have been around for almost a decade, they are now becoming more important than ever to publishers.
Why is this so?
For starters, the iPad is a game-changer. It has helped the digital revolution continue upwards as more consumers are aware, accepting and desiring digital content.
One lovely trait of the iPad is that it has convinced users that premium content is worth paying for. Consumers are responding by purchasing and consuming more content than expected.
In fact, a recent study found a majority of digital reader users are reading "more digital content than I ever thought I would."
That same study showed that 73% of all consumers surveyed believe the digital content they decide to purchase should be made available to them on any device they own.
This is where it gets more interesting.
Apple is allowing publishers to sell subscriptions on the iPad if they have a subscription website in place. This way Apple hopes to sell more iPads to consumers that are very interested in a publication's digital content.
Since the subscription website is more important than ever before, you may be interested in learning how to build them.
If so, our Building Subscription Websites webinar on Tuesday October 12th is exactly what you're looking for. Publisher Phil Ash has developed successful subscription websites and he is willing to share his secrets with you.
You won't want to miss Phil's insights on how to:
- Design sites that retain paid subscribers AND convert prospects...with MINIMAL ongoing marketing effort
- Serve the needs of both print and online users
- Capture more email addresses
- Communicate effectively with your technical team
Furthermore, during the Building Subscription Websites webinar you will learn:
- The six most profitable digital subscription business models for providing content and functionality to users.
- The secrets to executing these proven business models (much simpler than you probably imagine).
- Why combining these products into a single über product is almost always a disastrous idea (and other deadly subscription website mistakes).
- How to reuse your existing content archives and get subscribers to pay for it again.
- Why user-generated content, connecting with other subscribers, and members sharing information are fundamental to the success of a subscription website.
- The crucial differences between the downloadable digital newsletter vs. the print newsletter and its companion website.
- The role of video and photography in subscription website publishing, and how they add value to your other digital content.
- Why periodical subscription websites like the Wall Street Journal Online are not limited to large newspaper publishers.
- How many of the publishers who previously used a print newsletter or magazine as their primary delivery mechanism are creating hybrid websites. The content at these sites is available to premium subscribers in an HTML-searchable format, and through a downloadable magazine or newsletter.
- How some successful publishers are moving forward with periodical websites at which the content is only available as HTML.
- Why application subscription websites - essentially online software programs - are thriving as standalone websites, combining user data and publisher data to provide added value for the subscriber.
- How Make and other print magazines have evolved from mere printed words and photos to become fully interactive digital online publications.
- How reference subscription websites are replacing printed documents such as loose-leaf binders, directories and catalogues, and are charging businesses hundreds and even thousands of dollars for online access to their editorial content.
- The role of social networks, blogs and portals in the subscription website publishing models.
Register now for our
Building Subscription Websites webinar so you can begin to better understand how to build successful subscription websites.