Mequoda Daily: The Process of Building Subscription Websites

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October 5, 2010   The Process of Building Subscription Websites By Chris Sturk And why it's more important than ever to do so Traditional print publishers are realizing the power and potential behind the Internet. As they saw their print subscriptions and profits fall, publishers began looking for alternative methods for delivering their content. Thankfully for them, the iPad emerged on the scene and brought a media-rich experience with it. Then, some publishers began to realize that the Internet, smartphones and tablets could be utilized to offer subscriptions to content-filled websites and apps. This allows users to access the content on the go. Now that the popularity of subscription websites is growing, let's take a look at how publishers are going about building them. Building a subscription website Since subscription websites will be valuable for years to come, online publishers should at least consider adopting a model. Subscription websites may not be the best fit for all publishers since a massive amount of content is practically required for a successful subscription website. Regardless, there are subscription website models worth examining. For those online publishers set on developing a successful subscription website so they can stay relevant in the digital landscape for years to come, here is a building process that Phil Ash, the publisher of InvestingDaily.com and BusinessManagementDaily.com uses while developing new subscription websites. Subscription Websites are becoming more valuable as publishers realize their benefits. Join us for our Building Subscription Websites where you will learn about proven models for high profit publishing The process 1. Determine site purpose. If you don't know what specifically the purpose of your site is, there is no way it can be developed correctly. 2. Find example site. Chances are there will be some form of competition that you can get ideas from pertaining to site design. You can also use these examples to show how not to develop specific parts of the website. 3. Wireframe. A wireframe will help the building process run smoothly and successfully. 4. Develop taxonomy. Taxonomy focuses on the information within and how it's used throughout the website. This needs to be developed correctly, especially if you offer downloadable products. 5. Site build. After the first aspects are finalized, the build can begin. 6. QA. Quality assurance will help you determine if the site is running properly. 7. Usability study. This step will help you find specific problematic areas within your website. 8. Final edits and then launch. 9. Subscriber survey. Ask your audience what they think about your website. 10. Review performance data. Take into account what your tests have shown and what your audience says. Make any necessary adjustments after that point. The goal of a good subscription website is to serve both pre-login and paid, active subscribers. If your subscription website ends up doing that, it is built and operating correctly. Are you looking to build a subscription website now that they are becoming a core part of the online publishing world? Join Phil Ash and Don Nicholas on October 12th for their Building Subscription Websites webinar and learn about the topic from experienced publishers.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas Register for our Building Subscription Websites: Six Proven Models for High Profit Publishing Websites Webinar Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Take 90 minutes to learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas. Register for our Building Subscription Websites: Six Proven Models for High Profit Publishing Websites Webinar     UPCOMING WEBINARS 10/12: Building Subscription Websites 11/2: Maximizing Online Advertising Revenue 11/23: Landing Page Driven Internet Marketing 12/14: Actionable Analytics TOP 5 COMPLIMENTARY WHITE PAPERS 17 Best Email Subject Lines Deadly Membership Website Mistakes Email Design Best Practices How to Write a White Paper that Sells Launch a Link Building Campaign More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Design by Free blogger template Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to genci125@gmail.com WCIDV2:34D834127374E1639FEE11C6C9FF5B0C214A3FFF64CD1253 Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2010 Mequoda Group LLC and the Mequoda Daily. All rights reserved.