Mequoda Daily: Tips to Keep in Mind While Selling Online Advertisements

In This Issue: Mequoda Daily Web Advertising: Tips to Keep in Mind While Selling Online Advertisements Insight taken from Dan Ambrose, online advertising expert Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

October 26, 2010   Tips to Keep in Mind While Selling Online Advertisements By Chris Sturk Insight taken from Dan Ambrose, online advertising expert New types of online advertisements are intriguing. They are a bit different than traditional advertisements and are welcomed by consumers. Regardless of the acceptance of new online advertisements, it's important to keep other parts of online advertising in mind as well, since it's not just about creating media-rich advertisements that viewers will enjoy. Online advertising also includes capturing new revenue streams, selling integrated programs, designing factors for accommodating online advertisements and successful sales strategies, among others. Online advertising does change throughout the digital environment, so although it may be hard to wrap your head about the processes all the time, it can be learned when an experienced teacher and practitioner is involved. In our upcoming Maximizing Online Advertising Revenue webinar, Dan Ambrose will be the featured speaker. In order to preview the webinar accordingly, I wanted to include some sales insight Dan has incorporated in his past email newsletters. Three pieces of knowledge for selling online advertising Although salespeople get bad reputations from time to time, it's important to realize that there are legitimate ways to act as a sales person. Ultimately, being a good sales person relies on understanding human nature and truly trying to benefit people's lives. I have hand selected the following pieces of information from Dan's written pieces and put the content in my own interpretation, so the wording may not be exactly how Dan would put it. Check out Dan's email newsletters or sign up for updates on his new ones for specific advertising sales recommendations. Discover the latest strategies for winning the online advertising sales game when you attend our Maximizing Online Advertising Revenue webinar with Dan Ambrose on November 2nd at 12:30 pm ET. Tip #1: Listening is incredibly important: If a sales pitch is given and the prospect objects, take the time to build a relationship off the objection. For instance, Dan has given this example: If the prospect says, "I know everything I need to know about your property", this statement can be listened to and interpreted, as "Unless something changed since our last meeting, I don't need a meeting." In this instance, the sales person can specifically state from the beginning that the meeting would entail a discussion on how the industry is changing and how those changes can be directly addressed to ensure success. This type of sale initiative will be of greater value to the prospect and may help develop a relationship. Tip #2: Create an agenda for the meeting: Having an agenda for a sales meeting will help eliminate awkwardness associated with silence or breaks in the communication. This way, there won't be a need for silence filling and the prospect will feel more comfortable knowing how the time will be spent. Starting off by discussing ways to benefit the individual may even lead to a sense of trust that will allow the prospect to open up about what he or she is looking for. Tip #3: Know your audience: Before engaging in a meeting with a prospect, research the company and the industry. You may find out places where competitors are gaining the edge over them, and you may be able to offer solutions to that issue that will lead to a sale. These three tips are valuable in all types of sales, regardless of the industry you are currently in. For more insight on sales, with a focus on online advertising, join us for our Maximizing Online Advertising Revenue webinar with Dan Ambrose on November 2nd.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to learn how to maximize online advertising revenue by packaging, pricing and selling online advertising and sponsorships with Dan Ambrose Register for our Maximizing Online Advertising Revenue Webinar Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Take 90 minutes to learn how to maximize online advertising revenue by packaging, pricing and selling online advertising and sponsorships with Dan Ambrose Register for our Maximizing Online Advertising Revenue Webinar     UPCOMING WEBINARS 11/2: Maximizing Online Advertising Revenue 11/23: Writing Killer Text Ads 12/14: Actionable Analytics TOP 5 COMPLIMENTARY WHITE PAPERS 17 Best Email Subject Lines Deadly Membership Website Mistakes Email Design Best Practices How to Write a White Paper that Sells Launch a Link Building Campaign More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Design by Free blogger template Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to genci125@gmail.com WCIDV2:34D834127374E163E6E81CB9282BE360E22D3635EEB539AB Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2010 Mequoda Group LLC and the Mequoda Daily. All rights reserved.