New Locations for Winter 2010 -- Miami, San Francisco, Denver and Boston -- A New, Intensive, One-Day, Interactive Internet Marketing & Online Publishing Workshop from Mequoda Group...
Discover & Master the Seven Step Internet Marketing System That Thousands of Content Marketers, Producers & Publishers are Using to Make Millions Online
Dear Publishing Colleague,
It's 2010 and the same can be said for this year as was said last year. In fact, next year we'll be saying the same thing: The online publishing environment has changed.
As technology and consumers evolve, so do our jobs. We're no longer creating and marketing content to a targeted, loyalist group of subscribers. We're now publishing content on multiple platforms, attracting new audiences through blogs and social networks, and we have to learn to write for search engines.
Even one year ago, publishers didn't recognize the importance of researching keywords for titling articles. They didn't understand how using social networks like Twitter could drive traffic to their website. They also didn't realize that "free" is the number one way to drive sales.
Smart publishers can tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions.
They can also tell you that their second largest source of content marketing results come from social networks like Twitter, Facebook and LinkedIn.
These publishers will also tell you that it takes a real effort to convince an established, intelligent, yet traditional team of editors and marketers to start writing and marketing in this new publishing environment.
In a new effort to train publishers, editors and marketers in the most current, up-to-date best practices, we've created a new multi-city seminar tour called Content Marketing 2010.
What is Content Marketing 2010?
We've created and recreated this program since 2004, including all of the best practices we've collected from successful publishers as they evolve. Just as the online publishing environment is never the same, neither is this workshop.
So whether we visit you in Miami, San Francisco or Denver, or you visit us in Boston, we'll be armed with the most current trends, best practices and tactical skills to get you and your team to hit the ground running.
In one day, we'll guide you through seven of the most important online publishing strategies that every content marketer should be trained in, in order to be successful online in 2010 and beyond.
This one-day workshop is for every level of employee, from CEOs and Publishers to editors and marketers. You can attend by yourself, or with your entire team.
Content Marketing 2010 dives into the following seven strategies:
1. Editorial Strategy: Leveraging Content & Reputation
Master the new media-websites, email, blogs, RSS feeds, audio programs, video seminars, conferences, workshops and more. It's important to offer customers information and entertainment on multiple platforms, using a variety of business models and marketing channels.
We'll show you how to offer users many products on many platforms, how to give them a free, robust online content, and a personalized marketing experience.
2. Revenue Strategy: Choosing the Right Business Models
The key to your online publishing success is choosing the right business model and supporting infrastructure. When you build the right framework, you lower operating costs and bolster higher revenue.
Do you know what your online strategy is?
- Online Publishing: the business of developing, acquiring, copyediting, designing, posting, marketing and distributing content for a public audience using web pages, email, RSS, PDFs, podcasts and other digital formats.
- Online Retailing: the sale of goods or merchandise from a website in small or individual lots for direct consumption by the purchaser
- Online Strategy: knowing whether your online business activities will include online publishing, online retailing, or both.
In this session, we'll show you proven methods for maximizing your online revenue - from arranging sponsorships, to selling products and events, to securing profitable online advertising.
We'll also show you how to perform an Online Market Audit to identify the key competitors in your niche, and how you can both learn from and partner with them to grow your business.
3. Audience Strategy: Attracting Targeted Website Traffic
Discover the scientific method for researching and choosing the right keyword phrases. It's not guesswork when you use this strategy. Learn how to use the Google Keyword Competitive Index (KCI) to determine the relationship of demand to competition. Virtually no one else will teach you how to do an analysis of your competition.
We'll show you how to create free products using these targeted keywords that will double and triple your email subscriber list.
Along with this, you'll learn how to use PR and social media to your advantage and drive new customers and traffic to your website with little effort.
4. Website Strategy: Converting Visitors into Subscribers
Discover the best types of in-house ads you can build into your site, and the best pages to position them, so that you convert as many casual visitors to your website into loyal subscribers and premium buyers.
We'll show you how to design and create webpages that inform, entertain, and best of all, drive sales and profits.
5. Email Strategy: Maximizing Customer Lifetime Value
Discover how to create an optimal email publishing schedule that achieves a perfect balance between editorial and promotional content.
Learn how to keep readers engaged with your email newsletter, while generating revenue through product sales and/or third party advertisements.
6. People Strategy: Organizing Around the System
Most publishers load more responsibilities onto their existing print staff but those in the know are hiring dedicated staff to run their online business units.
Learn why it's critical to isolate your online teams before you integrate and how to eventually leverage all your editorial assets, cross-promote print, Web and email circulation and create synergies for sponsors.
7. Reporting Strategy: Managing by Exception
In order to run an effective online business, you need to know what statistics you should be watching (both yours and your competitors).
We'll show you the key metrics you should know at the end of every day, week and month in order to keep in control of your online business, make the right changes at the right time, and generate the most profit for your online business.
Where we'll be teaching Content Marketing in 2010:
For anyone who wants a better understanding of how to become more profitable in the new digital publishing environment, we officially invite you to attend a one-day workshop with us in one of four metropolitan cities of your choice:
Your Seminar Leaders
Don Nicholas, Executive Director, Mequoda Group
As Mequoda Group Executive Director, Don works directly with member organizations to help them each build and operate their own unique Mequoda Content Marketing System. He leads more than 50 educational programs each year, writes dozens of Mequoda Daily posts, and works tirelessly with other publishing service organizations to help the industry make the transition from print to digital publishing.
Don began his media career as a writer and producer for AFRTS in 1976. Over the next 30 plus years, he has worked in every major communications medium with hundreds of media brands. Don has founded six successful media service companies, three magazines, and more than 50 newsletters. He has guided the launch and development of hundreds of successful media properties. In 2000, Don founded Blue Dolphin Magazines to help more than 1,400 magazine, newsletter and newspaper publishers sell print subscriptions online. In 2004, Don and his partners founded Mequoda Group to help all publishers master the Internet and its power to revolutionize the communications industry. Today, Mequoda Group's 18-person team services more than 21,000 members in more than 130 countries.
Mequoda Systems Consultant
Don serves as the lead consultant for 34 Mequoda Group member organizations including Aspire Media, Business & Legal Resources, Capitol Information Group, Cultural Assets, Harvard University, Group Publishing, Guideposts, The Pohly Company, Time Inc, and TSI Network. He works with each client to discover their strategic goals and then helps them build systems and organizations to realize those goals.
Kim Mateus, Educational Services Director, Mequoda Group
Kim leads the Mequoda Research Team and is responsible for all Mequoda workshops and in-house training programs. She works with new and existing Mequoda consulting clients to help assess their current Internet marketing programs and design educational and consulting services to increase their online revenues and profits.
Kim is an active member of the Magazine Publishers of America (MPA) and the Specialized Information Publishers Association (SIPA).
Kim is a frequent speaker for the Specialized Information Publishers Association and was the Email Marketing Track Chair for SIPA's 31st Annual International Newsletter & Specialized Information Conference in Washington, DC.
Kim received her B.A. in Journalism and Public Relations from Roger Williams University in Bristol, RI.
Why we decided to bring Content Marketing 2010 to you:
This program has been taught to publishing companies across the globe for $5,400-$7,200 per day. In order to consolidate our traveling, we're bringing it to you in the form of a small group workshop, limited to 30 people, for only $697. If you bring more than one person, each ticket is only $497 each.
You and your team will have the chance to mingle and network with Mequoda as well as local online publishers and marketers.
People who have attended this program include thousands of CEOs, presidents, publishers, marketers, editors, writers, copywriters, graphic designers, webmasters, information architects, software developers, project managers, usability engineers and media producers.
So choose the city of your choice and prepare to become a 2010 Content Marketer in just one day. Following the seminar, you also receive 30-day follow up assistance with Don or Kim.
Hope to meet in a city near you soon!
Cordially,
The Mequoda Research Team
