Nail Your Edge, Bury the Competition

October 18, 2010 How to Identify and Prioritize Your Competitors with 6 Easy Steps A Webinar We Recommend: Wednesday, October 20th, 2010 1:00-2:00 p.m., Eastern time Identifying competition is important at every organization and company, regardless of their size. Do you know how you're different than your competition? Have you ever compiled a list of the unique and positive differentiations that make your products and services special? Doing so will help your determine your organization's competitive edge. After identifying your competitive edge, you're on your way to building your brand and growing your business... or making an already-strong brand even stronger. Establishing your competitive edge will help every aspect of your business, but it must begin with a well-executed competitor analysis -- performed at regular intervals, at least once/year -- that will lead you to a clear and concise strategy for effectively selling your products or services. In this webinar, Diana Pohly, the President and founder of StepByStepMarketing.com will discuss how to establish your competitive edge. This strategy was used by the company to reposition their own online publishing business and their clients, and is relevant to any business. Now, you can conduct a competitive review, and arrive at your powerful competitive edge, with a simple 6-step process that will guide you, step-by-step, through the method for accurately pinpointing every relevant data point. It's easy to use, and with this Webinar, you'll learn how to complete every section of the review, with sourcing suggestions for your research and crystal-clear examples of how other businesses have arrived at their competitive edge. Register now for this Wed., October 20th event... Here is your best resource for establishing your competitive edge -- sign up for this Webinar: How to Identify and Prioritize Your Competitors with 6 Easy Steps. Complete with a FREE template, built in Microsoft Excel, that allows you to follow along live during the Webinar with your own company's confidential information. Led by StepByStepMarketing.com resident marketing expert Diana Pohly, you'll be guided through the 6-step process to establish your own competitive edge: 1. Define Your Business: 6 easy-to-follow data points about your business -- the things that really matter! 2. Identify Your Competitors: Describe the competition, and make a list of who they are. It's easy to fill in with the template provided. 3. Rank Your Competitors: Complete the critical information about your competition, then assign the simple rank: A, B, or C. With this Webinar, you'll get great ideas for research sources about your competition. 4. Review Top Competitors: With this step, the template will automatically sort only your top competitors and allow you to review the critical data points, at-a-glance. 5. Compare Top Competitors to Your Business: With factual comparison analysis, you'll describe the impact on your own business of every key item for your competitors. Diana Pohly will help you craft your analysis and give you concrete examples from a variety of industries. 6. Create Your Competitive Edge: Here is the big benefit -- you'll walk away with 5 clear statements about the positive ways your organization differs from the competition. Complete with examples and guidance from Diana Pohly, you'll develop a powerful competitive edge statement that can be used to pump up your brand identity and boost sales and marketing messages. Discover more about this event... Don't wait to sign up for this important brand-building event and get your free templates now. Examples used during the webinar will be customized to the specific types of companies that sign up, so don't delay. 3 Ways to Sign Up: 1. Register now for this Wed., October 20th event... 2. Register now for the event on Wed., October 20th and also buy a recording of the event for later reference and sharing with other key employees... 3. Can't make the event? Buy a recording of it and STILL get the free templates...     FEATURED EVENT Register Now! Date: Wednesday, October 20th, 2010 Time: 1:00-2:00 p.m., Eastern Time FREE Bonus: Every registrant will receive the accompanying templates in Step-By-Step Toolkit for Establishing Your Competitive Edge, an additional $47 value for FREE. The templates run with Microsoft Excel, and are a logical, step-by-step method for arriving at a powerful statement of your competitive edge. The template is yours to keep and to save on your own computer -- and to use, year after year, to update your competitive edge. FEATURED SPEAKERS Diana Pohly is a marketing expert, with decades of experience working with world-class clients to develop custom marketing and brand identity programs. Coca-Cola, Whole Foods, Continental Airlines, and Fidelity Investments are some of the companies that have benefitted from Pohly's work. Featured in The Wall Street Journal, Newsweek, Folio, AdWeek, and on the CBS Early Show, Diana Pohly is a recognized business leader who was named one of America's "Best Bosses" by Fortune Small Business. As a proven expert in marketing, Diana Pohly is a founding member and past co-chair of the Custom Publishing Council and is the President and Founder of StepByStepMarketing.com. Register now for this Wed., October 20th event... 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