Issue 2 - October 15, 2010
Hey Genc,
Today you're about to discover the primary reason why many people struggle to build a substantial income online. While working long hours, and working hard on their day to day activities. And why others make an impressive living, while making it look "easy."
There is an important distinction you must understand that causes this dramatic imbalance. Embrace it, or you may never escape the frustration, overwork and overwhelm you live with every day.
I've also got a common scenario for you in Today's Question and Answer with Rich, that will help you be more effective at attracting the joint venture players who can help grow your business the most.
As difficult as it is for some Internet marketers to get higher-level players to endorse and promote them, this simple joint venture advice could make you millions.
And don't forget to submit YOUR most pressing Internet business or marketing question, by using the link you'll find at the end of every issue of One Step Ahead.
We've got a lot more game-changing ideas, concepts, strategies and advice coming your way in upcoming issues. And I'm excited to bring them to you.
Make One Step Ahead part of your day every Tuesday and Friday, so you won't miss out on dozens of proven ways to improve your current situation. Enabling you to build a highly-profitable online business that will let you live life the way you want... on your terms.
To higher profits,
Rich Schefren
 Working Less and Making More While
Building Your Dream Business
Take a second to envision your ideal business.
I'm going to guess that you've pictured something that operates almost on auto-pilot... A business whose day-to-day activities - like working on your website, getting links, creating content, or developing products - are taken care of largely without you. A business that allows you to live your life, focus only on the important things, and bring in a steady supply of money.
As an entrepreneur, this is the ultimate goal.
You set out to create an entity that takes on a life of its own. A living, breathing, and growing organism that works like clockwork while you're not there... Allowing you to take vacations... Go to your children's school and sports activities... Or spend time with your spouse. All while producing enough income to keep you happy and comfortable.
But creating this kind of auto-pilot business is not a simple task for most people. And that's because they are going at it the wrong way.
Lots of successful entrepreneurs come to me when they're at the end of their rope. They've been burning the candle at both ends for so long they're simply burnt out.
These burnt-out successful entrepreneurs have been working so hard for so long they simply can't take it any longer. They're convinced that they must work like dogs to build their businesses... Yet they are no longer capable of working in this mode. So they come to me.
They come to me because I have a track record of helping entrepreneurs work far less yet make far more... All while building the business of their dreams. Most don't believe it's possible. But the ones that come to me are willing to suspend their disbelief in the hopes of finding a better way.
And there is a better way. There is a much better way to start, build, and grow a business than the common approach most entrepreneurs take.
You see, it's not by luck, accident, or inordinate sacrifice on the part of the visionary Founder that causes businesses to thrive, grow, and ultimately exist on its own.
It doesn't happen through inordinate discipline either. Nope.
Business success happens by design.
In other words, design your business correctly and your odds of success skyrocket while your workload plummets. Design your business incorrectly, or not at all, and your odds of success plummet and your workload skyrockets.
A Poorly Designed Business Revolves Around You
My strong hunch is that if you and I were to sit down and analyze your business right now... The odds are incredibly high that YOU are doing all the work to grow your business. And that's where the overwhelm, overwork, and frustration comes from. After all, growing a business takes a lot of work.
But, if you, and you alone, are doing all the work to grow your business, it means that your business is designed wrong. Because while it's true that growing a business takes a lot of hard work - it doesn't mean that YOU have to be the one doing all the hard work.
Now before you tell me you can't afford employees... Or that the ones you have are unwilling to do the hard work necessary... Let me stop you.
What I am talking about is much bigger and exponentially more powerful than simply hiring more help.
What I am talking about is growing your business in an entirely different manner.
What I am talking about is designing your business so you satisfy, better than your competitors, the essential needs, unconscious expectations, and perceived preferences of everyone your business interacts with.
That includes employees, outsourcers, affiliates, joint-venture partners, prospects, customers, suppliers, and anyone and everyone else your business relies on.
In other words, you build a business that everyone is rooting for.
The mistake most entrepreneurs make is they neglect everyone other than themselves. They design or default into a business where they are the only ones who truly benefit from it. And if that's the case, it shouldn't come as any big surprise that they're the ones who are going to have to do all the work to grow it.
What's worse? If you do all the work to grow your business, you end up with a job that owns YOU instead of a business that you own.
An Incredible Business Gem
But if you truly understand what I am saying here... That a business thrives when all the people who interact with the business want it to succeed... Then you should realize the incredible business gem I've just laid at your feet.
Think about it...
Imagine how different your business would be, how much more likely success would be, and how much easier growth could be achieved if everyone had a vested interest in seeing your business grow.
Listen, I'm not kidding around here.
Take a minute or two to really imagine what a profound difference that kind of communal support would make to your business.
Imagine that:
- Big joint-venture partners and super affiliates eagerly promoted your products...
- Your prospects gave you their undivided attention and passed on your marketing messages to thousands of others just like them...
- Customers bought from you each and every time they had a choice and consistently referred their friends...
- The best employees and most sought-out outsourcers wanted to work for you instead of anyone else...
Do you see the power in that? Do you understand that you can either design your business to make all the above true... OR you can default to doing all the work yourself while complaining that none of the above is true for you?
Look, I know it's possible because I designed and engineered Strategic Profits to do exactly that. That's why we went from a complete standstill to $7.4 million in revenue in our first 12 months in business. And I know the same can happen for you because I've walked hundreds upon hundreds of clients to similar results.
Creating a business that satisfies the needs, expectations, and preferences of everyone it comes in contact with is one of the biggest shortcuts to building a business that gives you your freedom.
In upcoming messages, I'll show you exactly how to design this very kind of business. But in the meantime, simply ask yourself - when you make any decision about your business - if you are doing everything you can to satisfy everyone around you. Then do everything you can to make your answer a resounding "YES."
Resources To Grow Your Online Business...
How To WIN The Game Of Online Business
Discover The Common Way Of Thinking
That's KILLING Your Chances Of Success...
And Find Out How Just One Simple Shift
Can Bring You Wealth, Happiness and Freedom!
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Today's Question and Answer with Rich
Question: "I feel joint ventures are really working well for us at the moment in regards to getting us traffic. But when it comes to attracting new joint venture partners, I just can't be at all the seminars.
What would you say is the best way to get noticed, and actually make
you stop and say... let's have a look at what this guy is offering?
I thought offering my software, like giving you a trial copy of the software and if you loved it, then that would make you think, okay... I think this software is excellent and I'll put it out to my list. Could you give me some insight on that?"
- Mark
Rich's Answer:
"If you come to me in a hypothetical situation and you said I'd like to give you a trial of this software, and if you like it you could do a promotion... I have to invest my time in it and I don't really know what the payoff is. I don't have a clear idea of what the payoff is going to be for me yet.
Whereas, if I know that I could make a lot of money with it, then I'm willing to check out the software to make sure that it is right for my market, and it is something that we want to endorse. I know that the higher the potential profit number, the more I'm hoping that I like it. Because I know that there is a financial benefit to me taking my time to look at it."
"Friend us up" and always be in the loop with the latest business
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1200 North Federal Highway
Boca Raton, Florida 33432
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