Mequoda Daily: Content Marketing Trends

In This Issue: Mequoda Daily Content Marketing: Content Marketing Trends As we head into 2011, what will be important to content marketers? Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

December 15, 2010   Content Marketing Trends By Chris Sturk As we head into 2011, what will be important to content marketers? In an industry that is constantly changing, it's important to keep an eye out for new trends and developing strategies. Content marketing is not a new practice for online publishers and Internet marketers familiar with our teachings, but content marketing is becoming more popular as the value of creating and sharing informative content is realized. For instance, take the Meltwater Group's Future of Content report (PDF). Within the first paragraph of this report, the author writes, "Content is the currency of marketing communications, and effectively creating and distributing compelling information online has never been more important for marketers." Especially now, when economic woes continue to loom, Internet marketers need a better way of informing consumers and creating relationships with them. The value of content was discussed in the report further, as 78 percent of marketers believe good content is the key to success within their organization. Regardless of this statistic, only 49 percent of those surveyed reported having a content strategy in place. So online publishers and Internet marketers realize how important content is, but don't have a strategy yet. In response to these numbers, here are a few tips for content marketing. Tomorrow is our last Content Marketing Seminar of 2010. The live, one-day event will take place in Boston. Register now to attend so you can get a grasp on a successful content marketing strategy for 2011. Content Marketing tips for 2011 Content Marketing tip #1: Help your consumers in the buying process. There is still a lot of uncertainty behind the actions of consumers. However, there are products and services they are interested in. Use your content as resources for their buying process, and include additional contact information if they have further questions. Your content should be helping consumers research, make comparisons of similar products and influence their purchasing behavior. Furthermore, if you have products that are incredibly good deals, make that known. We have a subscription product known as Mequoda PRO, which gives subscribers the ability to watch our entire catalogue of educational webinars on demand in addition to having live participation to all new webinars. An annual subscription to Mequoda PRO is $297 while participation in only one live webinar ranges from $147-$247. Content Marketing tip #2: Enhance your online presence. In addition to your email marketing efforts, continuously enhance your online presence. You can do this simply by disseminating more content on the Internet via your blog, social media marketing and online press distribution. Work to rank in search engines on your most relevant terms and monitor the web for public relations purposes. Adding more content online will also help build your audience and your email marketing list as long as your website is properly optimized with conversion architecture. Content Marketing tip #3: Begin using better content. "Better content" can be considered in a number of ways. It can mean reaching your audience members through mediums they prefer, ie: video or audio over print. It can also mean less confusion within your messages, better targeting to your audience members and more personalized communication. For Internet marketers and online publishers that are not happy with their content strategy, you have one final opportunity to attend a Content Marketing 2010 Seminar. The last content marketing seminar of 2010 will be in Boston tomorrow, December 16. This is your last chance to register for this event so you can learn strategies for content marketing.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Discover & Master the Seven Step System that Thousands of Content Marketers, Producers & Publishers are Using to Make Millions Online. Register today >>> Newest Complimentary White Papers SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Content Marketing Strategy Basics - Begin to Understand the System of Content Marketing That Will Lead to Success Online Download more complimentary white papers >>>   FEATURED EVENT Content Marketing Seminar 2010 December 16th - Boston, MA -The Conference Center at Waltham Woods Register today >>>     UPCOMING WEBINARS 1/11: SEO Campaign Management 2011 TOP 5 COMPLIMENTARY WHITE PAPERS 12 Master Landing Page Templates Increasing Website Traffic & Building Email Marketing Lists Email Design Best Practices Internet Business Models and Strategies SEO Copywriting Handbook More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Design by Free blogger template Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to genci125@gmail.com WCIDV2:34D834127374E1637EF0A351A322EB5A0DBF1356687E87DC Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2010 Mequoda Group LLC and the Mequoda Daily. All rights reserved.