Growing Your Content-Driven Online Business
All-New Intensive Learning Seminar Format
Learn first-hand the profitable strategies and techniques
of today's most successful online content marketers...
Dear Colleague,
As explosive revenue growth continues in online publishing, our all-new Mequoda Summit and Internet Marketing Conference debuted in Boston last fall to record attendance.
Now this dynamic, hands-on program is coming to the spectacular San Ramon Valley Conference Center in the San Francisco Bay area April 5 - 8, 2011.
And even though we fully expect another sell-out crowd eager to capture their share of the online content market, generous savings are available now to early-bird registrants.
Mequoda Summit West 2011 is simply your best opportunity to learn first-hand the specific strategies and techniques employed by today's most successful content-driven online businesses.
This exciting learning event will bring you together with dynamic CEO-level and upper management publishing professionals in our new, high-intensity curriculum, featuring:
- Mequoda's fully updated content marketing workshop, now with a certification exam
- Four CEO-level keynote presentations by trend-setting online innovators and highly accomplished practitioners
- Numerous case studies, each revealing strategic content marketing insights you can adapt to grow your own business
- Skill-building workshops to maximize your success in the digital publishing world
- Face-to-face networking with colleagues and leading industry experts
Mequoda Summit West 2011 is the headline event of the year for online publishers and content marketers. You'll immerse yourself in valuable knowledge of what's working best in the industry today, and walk away with practical, ready-to-deploy skills to spark new successes in your own organization.
The speakers you'll hear have two things in common that will make a tangible difference in your experience. First, instead of trying to re-invent the wheel by figuring out how to build an internet business from scratch, they've succeeded by employing the specific techniques of the Mequoda System and by learning from like-minded publishers at our conferences.
And second, though each is enjoying extraordinary success, none is content; every one of them is eager to share their successes at Mequoda Summit West 2011 so they can keep learning. Bottom line: you'll meet some very successful online content marketers and learn very powerful concepts from actual practitioners who are eager to share with you how they made it happen.
Mequoda Summit West 2011 is unlike other business conferences you have attended. It's a professional educational event featuring lectures, panel discussions, exercises and a certification exam. And as you'll recall from the last time you wrote a tuition check for yourself, a family member or an employee, education is not an expense, it's an investment.
The Summit will bring you completely up to date with the most relevant and timely information on content marketing, online publishing and audience building techniques based on Mequoda's extensive industry research and global contacts.
We'll tackle the issues that are changing the shape of our industry - from the iPad and other mobile devices, to subscription website models, social media strategies and the inner workings of leading search engines.
In addition to Mequoda Team members, we've invited other knowledgeable professionals to share their successes with you and help lead the dialogue about the next steps in the rapidly evolving online content industry.
Here's a partial list of the CEO-level keynote presentations and advanced panel sessions you'll experience at Mequoda Summit West 2011:
- Managing Digital Transformation - Keynote with Clay Hall (CEO, Interweave)
- Leveraging Digital Content - David Foster (CEO, BVR), Carl Kravetz (Publisher, VidaySalud.com) and Jeff Lapin (President, Farm Progress)
- Creating Multiplatform Brands - Keynote with Michela O'Connor Abrams (President, Dwell Media)
- Building Relationships with Email - Keynote with Jeanne Jennings (President, JeanneJennings.com)
- Landing Page Optimization - Matt Humphrey and Rafael Cardoso (CMO and Sr. Online Marketing Manager, BLR)
- Making Analytics Fun & Profitable - Keynote with Matt Bailey (President, SiteLogic)
- SEO Campaign Management - Danielle Werbick & Anne Oaks (Audience Development, Interweave)
In addition, I'll personally bring you several sessions based on Mequoda's extensive experience (unique in the industry) with a wide variety of successful content-driven online businesses worldwide. These valuable sessions include...
- Creating the Perfect Digital Magazine
- Embracing the Digital Future
- Building Subscription Websites
("Creating", "embracing", "building" - aren't those the things you want to do at work each day? Mequoda Summit West 2011 helps turn these wants into reality... and results!)
Gaining wisdom through participation
Successful online strategies are reproducible and transferable, which is what every Mequoda Summit has been about since 2004.
This new program format boasts the most workshops of any Mequoda Summit thus far. So come prepared to not just listen, but to work!
We ramped up the content of what was already the industry's leading event in response to the needs and demands of attendees to learn even more practical skills. We'll give you a detailed understanding of these key issues...
- Content Marketing is no longer just the future of marketing; it is here and now.
- Content Marketing creates loyalty and long-lasting relationships with your customers.
- SEO Keyword Research and Copywriting is imperative to gaining traffic, audience members and market share through the digital, organic methods we'll teach you.
- Social Media has become one of the top three traffic sources for many online publishers - we'll show you how to engage correctly and efficiently.
Throughout the Summit we'll pose helpful, thought-provoking questions while demonstrating Mequoda Best Practices. Whether you need to know how to produce a video testimonial or how to write an email headline that will get opened, you'll find your answer in one of our many skill-building workshops.
Workshops during the Summit include:
- Headline Writing with Mequoda's own Peter Schaible, Chris Sturk and Amanda MacArthur
- Landing Page Optimization with Matt Humphrey & Rafael Cardoso, BLR
- SEO Campaign Management with Danielle Werbick & Anne Oaks, Interweave
- Video Production with Patrick Hughes, VisualPost and Amanda MacArthur, Mequoda
And if you can arrive early, you have the option of participating in two Pre-Summit Tuesday Workshops that will set the stage for the next two days:
- Mequoda System Content Marketing Basics
- SEO Keyword Research and Copywriting Workshop
Want more? Stick around for the Optional Post-Summit Friday Workshop: Social Media Marketing with Don Nicholas and Amanda MacArthur.
Content Marketing Certification Included for All Attendees
For those seeking a Content Marketing Certification from the Mequoda Group, the exam will be offered free for Mequoda Summit West 2011 attendees.
Our Content Marketing Certification (available separately for $125, but yours at no additional charge as a Summit attendee) is evidence of your knowledge and passion for content marketing. It will also set you apart from all other online professionals who have not completed our extensive curriculum on content marketing.
Mequoda Summit West 2011 Features an All-Star Cast - now all that's needed is you!
Established in 2004, The Mequoda Group has researched and taught Internet publishing since it started. We have built some of the most successful content driven websites in the world, and taught others to do the same. We share this knowledge with clients and Summit attendees, who in turn, train their own teams to understand the vast opportunities and how to take advantage of them.
Attend this Summit and our experiences in the world of online publishing will be yours, too. Virtually all of the highly successful Internet publishers you'll hear from got that way by linking up with Mequoda. This is your opportunity... don't miss it!
The online publishing wisdom shared at the Summit comes at a small price compared with the enormous opportunities that await you in online publishing. The event will be worth every moment of your time. Our Summits thus far have never yielded an unsatisfied attendee.
To register for Mequoda Summit West 2011, call Kim Mateus at (401) 293-0401, or sign up online.
Pre-planning now means you'll avoid possible schedule conflicts later, and take advantage of our generous early bird specials. We expect the event to sell out quickly so please reserve your place now.
Cordially,
Don Nicholas
Executive Director
Mequoda Group, LLC
P.S. First-time attendees will notice that the most successful online content marketers send as many as half a dozen members of their teams to the Summit. These companies recognize that online marketing is not a secondary business, it is the core of today's most successful media companies. (These firms are also the reason we rarely have an unsold seat at our Summits.)
P.P.S. Did I mention that the San Ramon Valley Conference Center is absolutely fabulous? The meeting space, the accommodations, the food service and the surroundings are all top of the line. Plus it's conveniently located just 30 to 60 minutes from San Francisco, Oakland and their respective airports. In fact, we've pretty much eliminated any possible excuse not to attend! So please act today and join us for a profitable and thoroughly enjoyable experience.
