Mequoda Daily: 5 Tips for Increasing Conversion Rates

In This Issue: Mequoda Daily Web Advertising: 5 Tips for Increasing Conversion Rates Your text ad worked; now what? Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

November 16, 2010   5 Tips for Increasing Conversion Rates By Chris Sturk Your text ad worked; now what? The main point of running online advertisements is to get the viewers to click on the ad so that they can proceed to the advertiser's website. This website may offer additional information that the ad did not, but above all other content, the landing page should have prominent conversion architecture that cannot be missed. By prominent I mean it should be clearly labeled, above the fold and simplistic in nature. Whether the website is selling a product or offering a free signup for an email newsletter or a complimentary download, the positioning and language of the landing page's conversion architecture needs to be the main focus. Let's take a look at how conversion rates can be increased for all of your online publishers that are sending viewers to landing pages with conversion architecture already in proper, functioning order. Ways to increase conversion rates #1 - Cross-browser compatibility: How well do you know your audience? Do you know them so well that you can predict which browsers they are using to access your website? If you have an analytics program like Google Analytics, you can see the percentage of users using each specific browser. This may have not been an issue years ago, but with an array of website browsers, it is important to know which ones are being used by your audience. After deciphering this information, make sure your website renders correctly on all of the major web browsers your audience uses the most. If 12% of your total potential audience uses Firefox, and your website doesn't render correctly on that browser, you may be missing out on community members and additional revenue. When it comes to successful text ads, less is more. Short-attention-span text ads work in capturing your audience's attention. Join us on November 23rd for our Writing Killer Text Ads webinar and learn from Mequoda's Chief Copywriter Peter A. Schaible and Executive Director Don Nicholas. #2 - Testimonials: Reputation is important in all aspects of life. If you are a reputable company and you have clients that say nothing but good things about you (and hopefully that's the case for everyone reading this), then you should display those testimonials. Putting these testimonials on the left or right nav on the landing page may create a mind shift in your visitors and spur them to convert. #3 - Navigation: Make the navigation on your landing pages simple. If a navigation is complicated, it may give visitors too many options and lead them away from the landing page before they can convert. #4 - Long copy adjustments: Online publishers often choose long-copy sales letters over shorter options. These landing pages are designed to drive the main message home. If your text ads are pointing to these types of landing pages, make sure to include your conversion architecture with a call-to-action above the fold and further down the page at least once. As visitors read further down the page, they may become more apt to convert. #5 - Coupons: If you can, include coupons into your landing pages, or express to visitors that they will receive coupons for converting. Coupons increase customer satisfaction and on average sales go up when coupons are present. Also, if using coupons, always include the larger number on the coupon. For instance, 25% over $15, if those numbers were the same overall value. To be truly successful in online advertising, text ads and landing pages have to be created to appeal to the user. To learn more about writing text ads that communicate effectively to audiences, join us for our Writing Killer Text Ads webinar on November 23rd. Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, we will email you an invitation approximately one week before the live webinar.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to discover strategies on how to write text ads that trigger response, increase page views and generate millions in revenue. 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