Mequoda Daily: Seven Principles of Content Marketing in the Digital Age - Part 3

In This Issue: Mequoda Daily Content Marketing: Seven Principles of Content Marketing in the Digital Age - Part 3 A Mequoda Content Marketing System is driven by earned, organic media Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

November 18, 2010   Seven Principles of Content Marketing in the Digital Age - Part 3 By Don Nicholas A Mequoda Content Marketing System is driven by earned, organic media. Since the first time we organized these content marketing tenets (in 2003), the third principle has always been about search -- making certain your website is visible to Google and the other search engines. Today, we are more aware than ever of the importance of both search media and social media. Additionally, legacy media is a significant factor in organic leverage. Before a publisher invests in pay-per-click, banner ads, or space ads, the goal should be to maximum visibility in search, social media and legacy media. If you publish magazines or books, or produce TV programs or live events, you need to publicize your website to potential paying customers, produce a daily email newsletter, and give away free content online. In one day, discover seven of the most important online publishing strategies that every content marketer should know in order to be successful online in 2010 and beyond. Register for Content Marketing 2010 now. Content marketing principle #3: Leverage Organic Media The publisher's website awareness process and email signup process should be built into all of the legacy media. You may attract more customers via search and social media, but the customers you make via premium legacy media are more likely to spend more, especially during the first 12 months when they are new additions to your database. Any user who has bought your book or attended one of your live events is 7-10 times more likely to buy another of your paid information products vs. a user who only subscribes to your free email newsletter. And a customer who has bought your book can search for the author online via Google or at Twitter - via legacy and social media. That's why your publication must have a presence in both. At its heart, the Mequoda System is driven by earned, organic media -- search, social and legacy. These three sources can have synergy and tend to be interactive. Smart publishers know they must integrate all three. In my next blog post we'll discuss content marketing principle #4: User Relationships.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Discover & Master the Seven Step System that Thousands of Content Marketers, Producers & Publishers are Using to Make Millions Online. Register today >>> Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Content Marketing Seminar 2010 November 30th - San Francisco, CA - Hilton Garden Inn SFO North December 2nd - Denver, CO - Hilton Garden Inn Denver Airport December 16th - Boston, MA -The Conference Center at Waltham Woods Register today >>>     UPCOMING WEBINARS 11/23: Writing Killer Text Ads 12/14: Actionable Analytics TOP 5 COMPLIMENTARY WHITE PAPERS 17 Best Email Subject Lines Deadly Membership Website Mistakes Email Design Best Practices How to Write a White Paper that Sells Launch a Link Building Campaign More free white papers >>> CONNECT WITH US

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