Mequoda Daily: How to Write and SEO Digital Book or Report Titles

In This Issue: Mequoda Daily SEO Copywriting: How to Write and SEO Digital Book or Report Titles Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

September 16, 2010   How to Write and SEO Digital Book or Report Titles By Don Nicholas Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports The best practices in writing the title of a report or white paper require the copywriter to focus on two primary objectives. 1. Use the targeted keywords to optimize for organic search the report title and any rapid conversion landing pages (RCLPs) or sales letter landing pages (SLLPs) that promote the report. Ideally, the primary keyword phrases should appear before the colon, with the secondary keyword(s) appearing after the colon as part of the description or promise. 2. Describe the content of the report such that it makes (and satisfies) a promise to the reader. The objective is to write a title that reads well while using the target SEO keyword phrases. This can be challenging when the keyword phrases don't want to cooperate! Whether your strategy is to intrigue (tease or fascinate), emphasize benefits, or otherwise confront the reader, the title should always describe an explicit or implicit promise that reading the report will fulfill. Whether a freemium or a premium product, the best practice is to use the primary keyword before the colon, and one or two other keywords following the colon in the title. Our first round of Content Marketing 2010 Seminars was received with praise. Join Don Nicholas for our second round of Content Marketing 2010 Seminars in San Francisco and Denver, where he will teach the latest strategies for content marketing. Examples: Angel Sightings: 7 Inspirational Stories about Heavenly Angels and Everyday Angels on Earth ----- Canadian Stock Market Basics: How to Trade Stocks and Make Good Investments in Canada ----- Church Volunteer Recruiting: Seven Keys to Helping Believers Discover their Spiritual Gift of Faith and the Rewards of Service by Recruiting Church Volunteers ----- Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email Conversion Rates ----- Hot Uranium Stocks : Investing in Uranium and the Best Uranium Investment Opportunity to Buy Now ----- 3. Of lesser importance, but useful, is to identify the sponsor, publisher or brand. You don't want confuse your readers, so I recommend not putting your name in the report title as it does not help with search engine optimization. However, you can use your brand in the deck (dek) or kicker (subhead) of your SLLP or RCLP. Example: Just released from Mequoda Group How to Write and SEO Digital Book or Report Titles: Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports Free report reveals how to write and optimize for search a digital book or report title. -----   View Blog Post & Leave a Comment [-503.623013-] Featured Product Discover & Master the Seven Step System that Thousands of Content Marketers, Producers & Publishers are Using to Make Millions Online. Register today >>> Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Content Marketing Seminar 2010 November 30th - San Francisco, CA - Hilton Garden Inn SFO North December 2nd - Denver, CO - Hilton Garden Inn Denver Airport Boston, MA - To Be Announced Register today >>>     UPCOMING WEBINARS 9/21: WordPress vs. Drupal vs. Telligent 10/12: Building Subscription Websites 11/2: SEO Campaign Management 2011 11/23: Landing Page Driven Internet Marketing TOP 5 COMPLIMENTARY WHITE PAPERS 17 Best Email Subject Lines Deadly Membership Website Mistakes Email Design Best Practices How to Write a White Paper that Sells Launch a Link Building Campaign More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Design by Free blogger template Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to genci125@gmail.com WCIDV2:34D834127374E163F35A6814EAA890F23D9FD6C70C307D8F Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2010 Mequoda Group LLC and the Mequoda Daily. All rights reserved.