Mequoda Daily: Portals and Email Newsletters: Two User-Friendly Website Archetypes

In This Issue: Mequoda Daily Subscription Websites: Portals and Email Newsletters: Two User-Friendly Website Archetypes Two money making website archetypes for online publishers Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

September 28, 2010   Portals and Email Newsletters: Two User-Friendly Website Archetypes By Chris Sturk Two money making website archetypes for online publishers Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers on their email marketing lists. It is, of course, very important to be continuously looking for new audience members. Or better yet, be visible to audience members who are searching for the content you provide. That's why SEO, social media marketing, link building and distributing press releases are important marketing strategies within the online environment. But what about all of those loyal users who already subscribe to your free email newsletter? It's much easier to sell products or services to people who have already done business with you. They have a level of trust and the relationship you share is not a new one. They know you, even if you don't know them as personally as you could. There is also more of a chance of to offer a paid newsletter that includes added content. Email Newsletters Newsletters, by definition, are designed to serve subscriber needs. They are regularly distributed publications about topics of interest to a particular group of people. Historically, we have thought of email newsletters as free products and print or PDF newsletters as paid products. However, some publishers, like Phil Ash of InvestingDaily.com and BusinessManagementDaily.com are now offering paid email newsletters. Stocks on the Run is a paid email newsletter published by Ash. It has no website component. So for $5 a month, once a month, every month, a subscriber will receive an issue by email until they cancel. They will also receive email alerts and 2 bonus picks during the calendar year. Whichever route you take, be it paid newsletter or a free email newsletters, or both, there is value for the recipient as well as the sender. It's a chance to communicate directly with your audience, and a chance for the audience to do the same. Discover if a paid email newsletter product is right for you, plus additional proven models for high profit publishing websites from Phil Ash and Don Nicholas during our Building Subscription Websites webinar on October 12th. 3 best practices for free email newsletters The first step in creating a valuable free email newsletter is to know your audience. This will typically require research so you can properly define the needs of your online audience. Do you currently know all of the terms your audience searches for online? Do you know what your audience values pertaining to content? If you don't, then you have some more research to conduct. Secondly, make sure you align your email newsletter with the overall goals of your publishing business. If your goal is to sell more subscriptions, then your free email newsletter has to be filled with the best content available, so that anyone who gets a glimpse of it will be willing to pay. Lastly, send a welcome email to new email newsletter subscribers. This is the place to truly begin the relationship. Welcome them to your world of content, thank them for subscribing and make them realize they will only be receiving emails from you, and not some third-party spammer. The email should include the person's name and may point to specific sections of your website that will be of interest to them. Portals A portal is a website that syndicates content from its satellite websites. Portals are specifically designed for SEO, email marketing list building and lead generation. Portals are intended to build and feed an audience, while email newsletters are intended to enhance relationships with an audience and maximize revenues. Do you want to learn about other website archetypes and different subscription website models? There are a number of different archetypes for subscription websites, all of which can be very successful when created correctly. To learn how to correctly build successful subscription websites, join Phil Ash and Don Nicholas for their Building Subscription Websites webinar on October 12th.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas Register for our Building Subscription Websites: Six Proven Models for High Profit Publishing Websites Webinar Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Take 90 minutes to learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas. Register for our Building Subscription Websites: Six Proven Models for High Profit Publishing Websites Webinar     UPCOMING WEBINARS 10/12: Building Subscription Websites 11/2: Maximizing Online Advertising Revenue 11/23: Landing Page Driven Internet Marketing 12/14: Actionable Analytics TOP 5 COMPLIMENTARY WHITE PAPERS 17 Best Email Subject Lines Deadly Membership Website Mistakes Email Design Best Practices How to Write a White Paper that Sells Launch a Link Building Campaign More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Design by Free blogger template Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to genci125@gmail.com WCIDV2:34D834127374E1636086C266F1013A7498F730274CBB557C Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2010 Mequoda Group LLC and the Mequoda Daily. All rights reserved.