Mequoda Daily: Subscription Websites Going Forward

In This Issue: Mequoda Daily Subscription Websites: Subscription Websites Going Forward How changes in technology and media consumption will put an emphasis on subscription websites Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

September 27, 2010 Subscription Websites Going Forward By Chris Sturk How changes in technology and media consumption will put an emphasis on subscription websites I apologize in advance for saying it again, but the iPad has changed the online publishing environment. Not only from a mass communications standpoint, but also from a subscription website standpoint. Why? Because the iPad has begun to make consumers aware of the digital subscription concept. Therefore, subscription websites are even more of a hot topic than in the past. Going forward, the deliverable in the world of tablets and mobile devices are downloadable issues. These issues could be a component of subscription websites, with additional archived information living within the subscription website itself. So how can publishers take advantage of this new technology and get users to become a part of their subscription websites? Simply making print subscribers want digital is the first step. Sell them on the idea; offer them free digital editions to start the relationship and point them back to the subscription website. This way, years down the road when print is becoming less desirable, the digital editions for mobile devices and tablets combined with archived access on subscription websites will be the main, desirable source containing the sought-after content. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas during our Building Subscription Websites webinar on October 12th. Archive and Reference Access Digital editions for mobile devices and tablets cannot be the only method online publishers use to distribute content in the future. Although digital editions are great for current audience members, they won't be incredibly successful in further developing an audience. In order to build a bigger audience, a website with hundreds of optimized pages is necessary. It will draw in new audience members who found the website through organic searches. At the website itself, the subscription for archived access should be offered in a manner that lets users access the content for as long as they are a paying subscriber. If they end up allowing their subscription to expire, they will not be allowed access to any new content going forward. They will, however, still be allowed to access the content that was updated during the time they were a paying subscriber. This model for offering access to subscription websites seems to be the most reasonable for both subscribers and publishers. Reference access should be looked at a bit differently. These subscription sites are updated constantly with new information. The value they provide is the continued access to all of the content a subscriber could want. If a subscriber chooses to stop subscribing, they will lose all access to the content. This is how reference websites differ from archived subscription websites. Archives will allow the subscriber to have access to what they've purchased even after they stop subscribing; they will not be able to receive new content, but they will keep the access to the content they paid for. Reference websites stop allowing access as soon as the subscriber stops paying. The time for print publishers to look towards digital alternatives is here. It's an even better time for online publishers to start considering the value of subscription websites. Since online publishers already have a slight advantage over traditional print publishers as they already have a hub for their content, they can now focus on enhancing the digital experience as much as possible. Connecting digital editions and subscription websites is an avenue worth exploring. For more on building subscription websites that sell, join Don Nicholas, the Executive Director of the Mequoda Group, and Phil Ash, the Publisher of National Institute of Business Management and KCI Investing for their Building Subscription Websites webinar on October 12th. The content behind that webinar is valuable to anyone considering a subscription website.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas Register for our Building Subscription Websites: Six Proven Models for High Profit Publishing Websites Webinar Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Take 90 minutes to learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas. Register for our Building Subscription Websites: Six Proven Models for High Profit Publishing Websites Webinar     UPCOMING WEBINARS 10/12: Building Subscription Websites 11/2: Maximizing Online Ad Revenue 11/23: Landing Page Driven Internet Marketing 12/14: Actionable Analytics TOP 5 COMPLIMENTARY WHITE PAPERS 17 Best Email Subject Lines Deadly Membership Website Mistakes Email Design Best Practices How to Write a White Paper that Sells Launch a Link Building Campaign More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Design by Free blogger template Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to genci125@gmail.com WCIDV2:34D834127374E16344A03C2F3DE0698AEA882839E83BFC5D Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2010 Mequoda Group LLC and the Mequoda Daily. All rights reserved.