Discover the "Holy Grail" of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas. Dear Publishing Colleague,
There's a tidal wave of change hitting the publishing industry and its name is subscription websites.
Why now?
Perhaps we should erect a monument to Steve Jobs.
With 250 digital magazines premiering on the Apple iPad platform, and more than four million iPads already sold, there is a vigorous renewed interest in digital subscription products.
Even though subscription websites have been around for more than a decade, this is a genuine revolution.
It's true. There is a fundamental transformation underway in the publishing industry that has been triggered by the general public's recent awareness and acceptance of digital magazines.
Here's the best part: The iPad is successfully promoting the notion that premium content costs you money. And consumers are responding by opening their online checkbooks.
And it's not happening only on the iPad platform.
Book, magazine, newspaper and newsletter publishers are already creating applications that will certainly drive reader demand for all the new eReader devices.
The result: Consumer attitudes are really changing, with millions of users acquiring digital reading devices and purchasing incalculable amounts of editorial content.
All this spells opportunity for publishers like you.
Yes, I want the Mequoda/SIPA Building Subscription Websites Webinar
You can be a player in the subscription website product explosion over the next decade, based on the acceptance of this paradigm.
For Don's part, he'll explain how, of the 15 online publishing business models, six represent subscription website opportunities.
You see, over the past five years, my Mequoda Group colleagues and I have devoted countless hours to studying the most profitable subscription website publishers.
We make it our business to interview the most successful publishers, like Phil, and report on what they are doing, what works, and in some cases, what hasn't worked.
At our October 12th Webinar, Building Subscription Websites: Six Proven Models for High Profit Publishing Websites, we'll reveal:
* The six most profitable digital subscription business models for providing content and functionality to users.
* The secrets to executing these proven business models (much simpler than you probably imagine).
* Why combining these products into a single über product is almost always a disastrous idea (and other deadly subscription website mistakes).
* How to reuse your existing content archives and get subscribers to pay for it again.
* Why user-generated content, connecting with other subscribers, and members sharing information are fundamental to the success of a subscription website.
* The crucial differences between the downloadable digital newsletter vs. the print newsletter and it companion website.
* The role of video and photography in subscription website publishing, and how they add value to your other digital content.
* Why periodical subscription websites like the Wall Street Journal Online are not limited to large newspaper publishers.
* How many of the publishers who previously used a print newsletter or magazine as their primary delivery mechanism are creating hybrid websites. The content at these sites is available to premium subscribers in an HTML-searchable format, and through a downloadable magazine or newsletter.
* How some successful publishers are moving forward with periodical websites at which the content is only available as HTML.
* Why application subscription websites - essentially online software programs - are thriving as standalone websites, combining user data and publisher data to provide added value for the subscriber.
* How Make and other print magazines have evolved from mere printed words and photos to become fully interactive digital online publications.
* How reference subscription websites are replacing printed documents such as loose-leaf binders, directories and catalogues, and are charging businesses hundreds and even thousands of dollars for online access to their editorial content.
* The role of social networks, blogs and portals in the subscription website publishing models.
Quite frankly, if you're even the slightest bit interested in the huge profits to be made from the online delivery of premium digital content via subscription websites, you must attend this webinar.
I promise, it will be a real eye-opener - even if you're a publishing industry veteran.
You can sign up right now for our October 12th Webinar, Building Subscription Websites: Six Proven Models for High Profit Publishing Websites.
Here's how: Sign up for the Mequoda/SIPA Building Subscription Websites Webinar
Please join Phil Ash and Don Nicholas on October 12th, 2010 for Mequoda's Building Subscription Websites webinar.
Cordially,
Kim Mateus
Educational Services Director
Mequoda Group
P.S. The magazine subscription website model is poised to explode as Apple makes it clear to publishers who offer an online digital version of their magazine that their subscribers will be able to access it on an iPad.
That means you now have access to another four million (and growing!) potential subscribers, if you offer a digital version of your publication.
And that's only counting the iPad platform. There are at least a dozen other eReaders announced or under development.
The numbers are staggering. The potential is enormous.
Smart publishers who have been waiting for the right time to go digital are now getting on board with subscription websites.
Discover how to start a profitable subscription website from someone with a proven business model. Join Phil Ash and Don Nicholas on October 12th, 2010 for our Building Subscription Websites webinar.
I urge you to act now, before your competitors make a pre-emptive strike.
