Mequoda Daily: Landing Pages that Maximize Email Conversion Rates

September 3, 2010 Landing Pages that Maximize Email Conversion Rates Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs Download our free report Rapid Conversion Landing Page Optimization Guidelines now Building a database of potential customers is the backbone of online marketing. It is a main piece of online revenue generation, and it houses the audience that appreciates the content and products you produce. Therefore, building and maintaining the database is crucial to the success of an online publication. So the question is: How do online publishers and content marketers build their database? The answer is simple: By using Rapid Conversion Landing Pages (RCLP). I'm sure you've heard us talk about RCLPs before. We apologize if it gets redundant, but the topic is so horribly important. Without RCLPs, random visitors to your website will be nothing more than that. RCLPs are the tool that sets into motion the creation of a relationship. They offer a free product and capture the consenting user's name and email address in the process. Learn the power of free with our Rapid Conversion Landing Page Optimization Guidelines free report The most effective way of quickly building an email database is through the "free on free" offer. The offer involves a free gift for simply agreeing to accept a free email newsletter or free email tips. The free gift you can use for an RCLP can vary, ranging from free eBooks or reports to audio or video podcasts. We offer the combination of free eBooks, free white papers and free podcasts. The "free on free" offer has shown higher response rates than just offering a free email newsletter. It's not very surprising; who wouldn't want an additional piece of free content, especially on a topic that is already of interest? Now that the Internet has reached a world of offering free samples whenever possible, it's a good idea to know the audience accepting the free samples. A rapid conversion landing page will help you understand and get to know your audience, while being able to fulfill their content needs. For more on creating rapid conversion landing pages that successfully maximize email conversion rates download our Rapid Conversion Landing Page Optimization Guidelines free report now. If you already have a digital copy, please feel free to send this email to friends or colleagues who could benefit from it.       UPCOMING WEBINARS 9/21: WordPress vs. Drupal vs. Telligent 10/12: Building Subscription Websites that Sell 11/2: SEO Campaign Management 2011 11/23: Landing Page Driven Internet Marketing BEST-SELLING WEBINARS ON CD Internet Advertising Basics SEO Campaign Management 2010 Twitter for Publishers Audio Conferences and Webinars Email Subject Line Smackdown TOP 5 COMPLIMENTARY WHITE PAPERS 17 Best Email Subject Lines Deadly Membership Website Mistakes Email Design Best Practices How to Write a White Paper that Sells Launch a Link Building Campaign More free white papers >>>   CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. [-503.234843-] Design by Free blogger template Subscription Administration You are receiving this email because you are subscribed to the Mequoda Spotlight. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Spotlight. This message has been sent to genci125@gmail.com WCIDV2:34D834127374E163D2EF071B37097789815287D22562E717 Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from Mequoda Spotlight Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2010 Mequoda Group LLC and the Mequoda Daily. All rights reserved.