Mequoda Daily: "System" - The Word that Online Publishing Forgot

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September 2, 2010   "System" - The Word that Online Publishing Forgot By Don Nicholas What we mean by a Mequoda System and why you should care Here at Mequoda Group, we often are asked what we mean by a Mequoda System, especially now that our business has grown to include building out full-blown digital content marketing system websites for other publishers. Despite the misconceptions of some of our professional colleagues, the word "system," as used on our website, is not a combination of computer hardware, software, and peripheral devices. When we refer to "system," we specifically mean the "Mequoda System," or digital content marketing system, which we define as a collection of functions, people, and activities that constitute a method for marketing and publishing niched, special-interest information on the Internet. "System" is a word that got co-opted by the computer industry in the 1980s for describing an integrated collection of mechanical devices. But its meaning in the context of a digital content marketing system should be much more encompassing for publishers - both print and online. The Internet is the greatest medium for marketing and online publishing that has ever been created. But the publishers who haven't bothered to learn these cutting-edge strategies and proven techniques could face extinction. Discover how to thrive and prosper in the new publishing environment at the Mequoda Summit Boston 2010. A Mequoda System can be viewed as a blueprint for making a fortune while bringing vital information to an appreciative audience. Nice work, if you can get it. But it wasn't our idea. We readily agree that the components of a Mequoda System were not invented by Mequoda Group. We simply take credit for identifying them by studying and deconstructing the publishing websites of the world's best information marketers. When we defined, enumerated, classified, and described each of the components, we realized the parts work together to create a system. We call it the Mequoda System because we believe we were the first to formally recognize and reverse engineer its component parts. Why you should care When we refer to the Mequoda System, it's not arrogance; it's aggrandizement. The Mequoda System widens the scope of superior online marketing and publishing, which aggregates to the improvement and increased profitability of all publishers. We have become the world's foremost instructors and evangelists for the Mequoda System. We currently have more than 28,000 basic, pro and gold members who subscribe to our email newsletter on digital content marketing system best practices. By referring to it as the Mequoda System, we amplify its power and effectiveness. Four powerful keynote speakers, 21 exciting sessions, dozens of panelists and case studies. Discover how to thrive and prosper in the new publishing environment at the Mequoda Summit Boston 2010. Make no mistake, we recognize the Mequoda System is a generic term for a digital content marketing system. Yes, we have trademarked Mequoda because it is our brand. And yes, we have copyright protected our editorial content, because we have created and own it. But no one can claim copyright or trademark protection for an idea. We recognize that other publishers have adopted many of the same best practices that constitute the Mequoda System version of a digital content marketing system without attributing them to Mequoda Group. That is not a substantive issue for us, legal or otherwise, except when others denigrate our work or steal our intellectual property. We will continue to refer to our documented findings and best practice recommendations as the Mequoda System, even if the words Mequoda System become generic. By the way, did you know that aspirin was originally a trademark of Bayer AG; escalator was originally a trademark of Otis Elevator Company; thermos was originally a trademark of Thermos GmbH; and zipper was originally a trademark of B.F. Goodrich? Trademarks that have been defended against genericization include Xerox for copiers, Plexiglas for shatter-resistant polymer glass and Kleenex for facial tissues. One other clarification. Mequoda is a portmanteau word for "media quote daily." We get asked that a lot, too. Don't miss Bob Kaslik's presentation, "SEO Campaign Management: Using Free Content, SEO, PR and Link Building to Drive Website Traffic and Build Email Circulation, at the Mequoda Summit Boston 2010.   View Blog Post & Leave a Comment [-503.631873-] Featured Product Discover how to thrive and prosper financially in the world of online publishing and marketing at our Mequoda Summit and Internet Marketing Conference. Register today >>> Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Mequoda Summit Boston 2010 When: September 15-17, 2010 Where: Conference Center at Waltham Woods, Waltham, MA Register today >>>   UPCOMING WEBINARS 9/21: WordPress vs. Drupal vs. Telligent 10/12: Building Subscription Websites that Sell 11/2: SEO Campaign Management 2011 11/23: Landing Page Driven Internet Marketing TOP 5 COMPLIMENTARY WHITE PAPERS 17 Best Email Subject Lines Deadly Membership Website Mistakes Email Design Best Practices How to Write a White Paper that Sells Launch a Link Building Campaign More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Design by Free blogger template Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to genci125@gmail.com WCIDV2:34D834127374E16376CB7342770000F9CA142B4BEF378C14 Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2010 Mequoda Group LLC and the Mequoda Daily. All rights reserved.