Mequoda Daily: Utilizing Online Video Content

In This Issue: Mequoda Daily Content Marketing: Utilizing Online Video Content How are people finding the videos you're creating for content marketing purposes? Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

September 1, 2010   Utilizing Online Video Content By Chris Sturk How are people finding the videos you're creating for content marketing purposes? According to Alexa.com, YouTube is the third most popular website on the entire Internet. One can see why it's so popular if you take a few moments to browse it. There are all types of video content on the site, but what catches my eye the most is the fact that there's so much user-generated content. User-generated content is easy to create nowadays since video recording equipment has come down greatly in price. You can even buy an HD Mino Flip for under $200 online. Being able to easily and affordably create video content is perfect for online publishers who are experimenting with media-rich multi-platform branding. Although video content is popular, how can you be sure that your content will be found? Video Content Optimizing your video content is a great start in getting your content found. The same basics apply to video as they do for text-based content. Optimizing content-based video is a great way of reaching new audiences and better serving your current audience members who crave digital video content. Properly optimized content may even find its way into high rankings on Google searches. Learn how to create and leverage video content at the Mequoda Summit Boston 2010. Seats are selling fast, so register today in order to assure yourself a spot. The following basics will help you better optimize your video content. Video content optimization tip #1 - Optimize surrounding text and meta tags: Whether you are hosting your own video content or putting it on places like YouTube, you should include text around or below the video that is rich with the keyword phrases you are targeting. Places like YouTube also allow you to tag specific terms. Do this for all the keywords that align with the video content. Be sure to include as many as you can, as long as they are relevant to your content. Video content optimization tip #2 - Optimize the title, file name and URL: Creating a catchy title will encourage people to watch. Creating a catchy title that incorporates keyword phrases is smart from an optimization standpoint. Include keywords in the actual file name of your video and the URL that it's hosted under. Video content optimization tip #3 - Provide an article or transcript with the video: Describe in words the content that's found in your video. Be sure to optimize the article for your keyword phrases. Include a link to the video and upload the content to your blog. You could also turn that article into a press release, which could be leveraged through free or paid press release distribution sites online. Video content optimization tip #4 - Make sure searchers know you're providing video content: In addition to creating a catchy, keyword-rich title, add the word "video" in the title. This way there will not be a question as to what format you're offering content on. For more on leveraging video content, join us at the Mequoda Summit Boston 2010 where you will hear from three professionals who deal with video content on a regular basis. You will learn about the benefits of using video, the best ways to create and promote the video, and some of the best equipment to use in the process.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Discover how to thrive and prosper financially in the world of online publishing and marketing at our Mequoda Summit and Internet Marketing Conference. Register today >>> Newest Complimentary White Papers Content Marketing Strategy Basics - Learn the Seven Components of the Content Marketing Strategy Email Copywriting Basics - Begin Creating Email Marketing Campaigns that Result in Higher Open Rates Google Keyword Tool Basics - Instructions on How to Get a Higher Page Ranking in Google by Utilizing the Google Keyword Tool SEO Campaign Management Basics - Tips on How to Receive More Website Visibility Twitter Tutorial on Maximizing Website Traffic - Learn How to Use Twitter More Successfully Website Homepage Design Basics - Create a User-Friendly Website that Engages Visitors Download more complimentary white papers >>>   FEATURED EVENT Mequoda Summit Boston 2010 When: September 15-17, 2010 Where: Conference Center at Waltham Woods, Waltham, MA Register today >>>   UPCOMING WEBINARS 9/21: WordPress vs. Drupal vs. Telligent 10/12: Building Subscription Websites that Sell 11/2: SEO Campaign Management 2011 11/23: Landing Page Driven Internet Marketing TOP 5 COMPLIMENTARY WHITE PAPERS 17 Best Email Subject Lines Deadly Membership Website Mistakes Email Design Best Practices How to Write a White Paper that Sells Launch a Link Building Campaign More free white papers >>> CONNECT WITH US

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